Yasola
Visual Identity & Tour Poster (Concept)
Visual Identity & Tour Poster (Concept)
A conceptual visual identity and tour poster for the artist Yasola.
The project explores a bold, expressive visual language — combining distinctive typography with vibrant color and a slightly nostalgic, pop-inspired aesthetic. The logotype and overall direction were developed to feel both confident and fluid, allowing the identity to move across different formats and contexts.
Balancing structure with a more instinctive approach, the visuals aim to capture the energy of a live show — immediate, dynamic, and a little raw.